The Ride, 2nd Gear Rebel Edition. New Custom Motorcycles and their builders.

 60,00  20,00

Product Description

Motorcycles as motorcycles are meant to be: radical, stylish, subversive, raw. The Ride 2nd Gear continues to present the latest custom bikes and the best builders on the planet. Custom bikes, in particular, have a history that is deeply rooted in the spirit of freedom and change of the 1960s, as well as man’s primal urge to build some.  After laboring for years in an insular scene, alt.custom shops suddenly found the multi-billion dollar Original Equipment Manufacturers—i.e. BMW, Ducati, Yamaha, Harley-Davidson, etc.—knocking on their doors, and borrowing their ideas.

The big factories had obviously noticed that their website traffic was dwarfed by several blogs about strange new customs, and more importantly, a little research revealed who was looking at these motorcycles: young people. For the motorcycle industry, this was far more interesting than the style of the bikes, their build quality, or the fact that most of them were built from salvage-yard wrecks. Youth itself was the miracle, because for decades the industry had utterly failed to appeal to kidshing with his own hands, or, in this case, tools. »The Ride 2nd Gear« is a showcase of the power and beauty of these bikes.

Motorfietsen zoals motorfietsen bedoeld zijn: radicaal, stijlvol, subversief, rauw. De Ride 2nd Gear presenteerd de nieuwste custom bikes en de beste bouwers ter wererl.  Vooral custom bikes hebben een geschiedenis die diep geworteld is in de geest van vrijheid en verandering van de jaren zestig, evenals de oorspronkelijke drang van de mens om er een te bouwen.

Na jarenlang in een insulaire scene te hebben gewerkt, vonden alt.custom shops plotseling de Original Equipment Manufacturers – dat wil zeggen BMW, Ducati, Yamaha, Harley-Davidson, etc. – aan hun deuren kloppen om hun ideeën te lenen,. De grote fabrieken hadden duidelijk gemerkt dat hun websiteverkeer werd overschaduwd door verschillende blogs over vreemde nieuwe gewoonten, en nog belangrijker, een beetje onderzoek onthulde wie naar deze motorfietsen keek: jonge mensen. Voor de motorfietsindustrie was dit veel interessanter dan de stijl van de fietsen, hun bouwkwaliteit of het feit dat de meeste van hen waren gebouwd op bergingswrakken.

Hardcover in decorative slipcase / 352 pag.